Caffeine and kilos, some things just belong together. As a fitness community, we realized this a LONG time ago, but like everyone else, we kept both of these things as separate worlds. You have your coffee lovers, in varying levels of dedication…ranging from your local roasters, your aficionados that want their bean from only the Peru origins or Sumatra and then you have your casual Starbucks skinny latte kind of people. On the flip side we have our CrossFit people, bodybuilders, powerlifters, pro athletes and thrill seekers…but we all share a common goal: we want to be alert, in tune, focused and excel at whatever it is that we’re doing. We all want to be caffeinated, because let’s face it, in our generation caffeine is a lifeline and studies have proven that to achieve the peak cognitive threshold, mood elevation and even health wellbeing, caffeine is best way to go about it (https://www.ncbi.nlm.nih.gov/books/NBK209050/). Unfortunately we’ve grown so attached to it that it’s not unusual for kids to pound a Red bull and take a nap on the couch immediately after. So why should we separate two cultures that share the same common goal? We shouldn’t. That’s why we developed our brand, Clutch Town Coffee. We want to keep the goal of energy and performance enhancement in mind without any of the negative side effects associated with energy drinks or shady pre-workout ingredients. You can only pump so much caffeine into a product or up the amount of scoops you’re doing to achieve that same caffeine high that you experienced the first time.
We’re fusing performance and coffee with our upcoming performance line. We’re taking ingredients such as theacrine that is the only ingredient to literally amplify the effects of natural caffeine without raising heart rate or blood pressure (https://www.webmd.com/vitamins-supplements/ingredientmono-1280-theacrine.aspx?activeingredientid=1280&) and dosing it at appropriate levels, BHBs to provide ketones to the brain immediately to boost brain function and plenty of other “behind the scenes” ingredients. Keep up with us because we’re going to be moving fast and pioneering the coffee industry.